Introducing Symbolset for Brands

Today some of the biggest brands on the web — Apple, Twitter, Disney, and more — have adopted icon fonts. Every day companies are tossing their aging spritesheets and switching to fonts in order to consolidate assets and reduce bandwidth — and enjoy retina-sharp scalability that looks great on any device.

For a brand, iconography can be a crucial component, working alongside its logo and typeface to create a cohesive identity. At Symbolset, we understand this importance and can assist companies, design agencies, and branding firms to achieve this vision.

Custom Symbolsets in use by Safari Books and Etsy

Since our launch in 2012 we’ve released 14 high-quality icon sets which have helped shaped the standard for good design and accessibility, taking full advantage of the Unicode and OpenType features available in fonts.

Symbolsets not only work in digital, but are also supported in desktop applications like Adobe Photoshop, Illustrator, InDesign, and any application that supports OpenType — making it an ideal solution for print, wayfinding, and broadcast applications, and an important part of any brand strategy.

Symbolset for Kickstarter includes logotype and an optimized subset of SS Standard and SS Social

With our Symbolset for Brands offering, we can work with your existing brand assets and logos, or design a bespoke icon system to suit your identity and user interface. Icons from the existing Symbolset library can also be extended or subsetted to fit your specific needs, application environment, language requirements, or licensing terms.

Custom icons for Etsy based on SS Standard with brand-specific iconography

Best of all you’ll get access to the wealth of knowledge from the trusted experts at Symbolset, so you don’t have to go it alone.

To learn how we can help visit brands.symbolset.com or get in touch at brands@symbolset.com.